{"id":1022,"date":"2026-03-26T11:53:39","date_gmt":"2026-03-26T11:53:39","guid":{"rendered":"https:\/\/tripleguns.com\/?post_type=past_work&#038;p=1022"},"modified":"2026-04-02T14:12:48","modified_gmt":"2026-04-02T13:12:48","slug":"alimentaria-2026_en","status":"publish","type":"past_work","link":"https:\/\/tripleguns.com\/en\/past_work\/alimentaria-2026_en\/","title":{"rendered":"National Tax Agency Project  \u201dAlimentaria 2026\u201d,Barcelona, Spain: Operations for the Japan Sake &amp; Spirits Pavilion"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/images-3.jpg\" alt=\"\" class=\"wp-image-1019\" style=\"width:406px;height:auto\" srcset=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/images-3.jpg 225w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/images-3-150x150.jpg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p>Tripleguns managed the Japan Sake &amp; Spirits Pavilion, organised by Japan\u2019s National Tax Agency, at Alimentaria 2026, the international food and beverage trade fair held in Barcelona, Spain.<\/p>\n\n\n\n<p>The pavilion was exhibited for the four-day show period at Pavilion 6, Level 0, Street C, Stand 60, within one of the world\u2019s largest food and beverage exhibitions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323194547_0102_D.jpg\" alt=\"\" class=\"wp-image-1013\" srcset=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323194547_0102_D.jpg 960w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323194547_0102_D-800x450.jpg 800w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323194547_0102_D-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>The <strong>Japan Sake &amp; Spirits Pavilion<\/strong> was created as part of a project to increase awareness of <strong>Japanese alcoholic beverages<\/strong> in overseas markets and to support new business development and distribution opportunities. As the project secretariat, Tripleguns supported the <strong>nine participating exhibitors<\/strong> and helped manage the pavilion operation as a whole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exhibitors at the Japan Sake &amp; Spirits Pavilion<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reserve Sake Association<\/li>\n\n\n\n<li>K.S P<\/li>\n\n\n\n<li>TOKYO-YA, S.A<\/li>\n\n\n\n<li>KANKU UNYU CO., LTD.<\/li>\n\n\n\n<li>NIHONSHURUIHANBAI<\/li>\n\n\n\n<li>Pacific International Liquor, Inc<\/li>\n\n\n\n<li>XOUWA<\/li>\n\n\n\n<li>KAY Sake<\/li>\n\n\n\n<li>CHOYA Umeshu (Deutschland) GmbH<\/li>\n<\/ul>\n\n\n\n<p>For this project, Tripleguns handled the full scope of pavilion operations, including pre-show preparation, exhibitor orientation, exhibitor guidance, coordination with the organiser, stand contractor and local partners, on-site supervision after construction began, and day-to-day show operations during the exhibition.<\/p>\n\n\n\n<p>We helped create an environment in which each exhibitor could smoothly carry out product display, tasting and business meetings on site, supporting both the promotion of <strong>Japanese sake and spirits<\/strong> and the creation of business opportunities at an international trade fair.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" data-id=\"1014\" src=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DSC_1461-1800x1200.jpg\" alt=\"\" class=\"wp-image-1014\" srcset=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DSC_1461-1800x1200.jpg 1800w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DSC_1461-800x533.jpg 800w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DSC_1461-768x512.jpg 768w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DSC_1461-1536x1024.jpg 1536w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DSC_1461-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Official Seminar at The Horeca Hub<\/h2>\n\n\n\n<p>During the show, the official seminar <strong>\u201cDiscover the World of Japanese Alcoholic Beverages\u201d<\/strong> was held at <strong>The Horeca Hub<\/strong>. The session introduced the diversity and appeal of Japanese alcoholic beverages to visitors, while also highlighting their pairing potential with food. This formed part of a wider promotion strategy linked closely with the experience at the booth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323153128_0113_D.jpg\" alt=\"\" class=\"wp-image-1006\" srcset=\"https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323153128_0113_D.jpg 960w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323153128_0113_D-800x450.jpg 800w, https:\/\/tripleguns.com\/wp-content\/uploads\/2026\/04\/DJI_20260323153128_0113_D-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">The seminar featured <strong>Chef Hideki Matsuhisa<\/strong>, a leading Japanese chef based in Barcelona, <br>and <strong>Pablo Alomar<\/strong>, a sake importer active in Spain. Hideki Matsuhisa is the chef of <strong>Restaurante Koy Shunka<\/strong>, while Pablo Alomar is a <strong>sake importer at Salvioni&amp;Alomar<\/strong>.<br><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tripleguns\u2019 Role<\/h3>\n\n\n\n<p>Tripleguns provided end-to-end support for the project, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>exhibitor support for all nine participating companies<\/li>\n\n\n\n<li>exhibitor orientation before the show<\/li>\n\n\n\n<li>pre-event preparation and operational planning<\/li>\n\n\n\n<li>coordination with the organiser, stand builder and local partners<\/li>\n\n\n\n<li>on-site supervision from the start of construction<\/li>\n\n\n\n<li>pavilion operations throughout the show period<\/li>\n\n\n\n<li>support for the official seminar programme<\/li>\n<\/ul>\n\n\n\n<p>Through this project, Tripleguns supported the overseas promotion of <strong>Japanese alcoholic beverages<\/strong> at <strong>Alimentaria 2026 in Barcelona<\/strong>, helping exhibitors connect with international visitors and buyers in a professional trade fair environment.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tripleguns wp-block-embed-tripleguns\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DikpNzteRI\"><a href=\"https:\/\/tripleguns.com\/en\/past_work\/london-wine-fair-2025-2\/\">London Wine Fair 2025 \u2013 Japan Pavilion Management(National Tax Agency of Japan Project)<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;London Wine Fair 2025 \u2013 Japan Pavilion Management(National Tax Agency of Japan Project)&#8221; &#8212; TRIPLEGUNS\" src=\"https:\/\/tripleguns.com\/en\/past_work\/london-wine-fair-2025-2\/embed\/#?secret=10c3yZCVKM#?secret=DikpNzteRI\" data-secret=\"DikpNzteRI\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-tripleguns wp-block-embed-tripleguns\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Kzb53cEfks\"><a href=\"https:\/\/tripleguns.com\/en\/past_work\/bar-convent-singapore-3\/\">Bar Convent Singapore 2023 \u2013 Japan Pavilion Management<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Bar Convent Singapore 2023 \u2013 Japan Pavilion Management&#8221; &#8212; TRIPLEGUNS\" src=\"https:\/\/tripleguns.com\/en\/past_work\/bar-convent-singapore-3\/embed\/#?secret=Qi1gWlRigs#?secret=Kzb53cEfks\" data-secret=\"Kzb53cEfks\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":1009,"template":"","work-tag":[76,77,36],"class_list":["post-1022","past_work","type-past_work","status-publish","has-post-thumbnail","hentry","work-tag-spain","work-tag-77","work-tag-exhibit","en-GB"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tripleguns.com\/wp-json\/wp\/v2\/past_work\/1022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tripleguns.com\/wp-json\/wp\/v2\/past_work"}],"about":[{"href":"https:\/\/tripleguns.com\/wp-json\/wp\/v2\/types\/past_work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tripleguns.com\/wp-json\/wp\/v2\/media\/1009"}],"wp:attachment":[{"href":"https:\/\/tripleguns.com\/wp-json\/wp\/v2\/media?parent=1022"}],"wp:term":[{"taxonomy":"work-tag","embeddable":true,"href":"https:\/\/tripleguns.com\/wp-json\/wp\/v2\/work-tag?post=1022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}