Tripleguns managed the Japan Sake & Spirits Pavilion, organised by Japan’s National Tax Agency, at Alimentaria 2026, the international food and beverage trade fair held in Barcelona, Spain.
The pavilion was exhibited for the four-day show period at Pavilion 6, Level 0, Street C, Stand 60, within one of the world’s largest food and beverage exhibitions.
The Japan Sake & Spirits Pavilion was created as part of a project to increase awareness of Japanese alcoholic beverages in overseas markets and to support new business development and distribution opportunities. As the project secretariat, Tripleguns supported the nine participating exhibitors and helped manage the pavilion operation as a whole.
Exhibitors at the Japan Sake & Spirits Pavilion
- Reserve Sake Association
- K.S P
- TOKYO-YA, S.A
- KANKU UNYU CO., LTD.
- NIHONSHURUIHANBAI
- Pacific International Liquor, Inc
- XOUWA
- KAY Sake
- CHOYA Umeshu (Deutschland) GmbH
For this project, Tripleguns handled the full scope of pavilion operations, including pre-show preparation, exhibitor orientation, exhibitor guidance, coordination with the organiser, stand contractor and local partners, on-site supervision after construction began, and day-to-day show operations during the exhibition.
We helped create an environment in which each exhibitor could smoothly carry out product display, tasting and business meetings on site, supporting both the promotion of Japanese sake and spirits and the creation of business opportunities at an international trade fair.
Official Seminar at The Horeca Hub
During the show, the official seminar “Discover the World of Japanese Alcoholic Beverages” was held at The Horeca Hub. The session introduced the diversity and appeal of Japanese alcoholic beverages to visitors, while also highlighting their pairing potential with food. This formed part of a wider promotion strategy linked closely with the experience at the booth.
and Pablo Alomar, a sake importer active in Spain. Hideki Matsuhisa is the chef of Restaurante Koy Shunka, while Pablo Alomar is a sake importer at Salvioni&Alomar.
Tripleguns’ Role
Tripleguns provided end-to-end support for the project, including:
- exhibitor support for all nine participating companies
- exhibitor orientation before the show
- pre-event preparation and operational planning
- coordination with the organiser, stand builder and local partners
- on-site supervision from the start of construction
- pavilion operations throughout the show period
- support for the official seminar programme
Through this project, Tripleguns supported the overseas promotion of Japanese alcoholic beverages at Alimentaria 2026 in Barcelona, helping exhibitors connect with international visitors and buyers in a professional trade fair environment.