Tripleguns was responsible for the management and operation of the Japan Pavilion at Bar Convent Singapore 2023, a project commissioned by the National Tax Agency of Japan.
About Bar Convent Singapore 2023
Bar Convent Singapore 2023, an international trade fair for the alcoholic beverage industry, was held in Singapore for the first time this year.
At the event, the National Tax Agency of Japan organised a Japan Pavilion, hosting business meetings aimed at expanding overseas distribution channels for Japanese alcoholic beverages.
The exhibited products covered a wide range of categories, including sake, shochu, gin, liqueurs, beer, and wine.
The pavilion provided an opportunity to showcase the diversity of Japanese alcoholic beverages to attending distributors, bar owners, bartenders, and retail operators, highlighting the breadth and appeal of Japanese products in the global market.
On the opening day, a tasting seminar was held by Adrian Goh, Director of Inter Rice Asia and an internationally certified sake sommelier.
The seminar reached full capacity beyond its 30-person limit, with participants learning about the characteristics of various Japanese alcoholic beverages while taking part in guided tastings.
Event Overview: Bar Convent Singapore 2023
- Dates: 6–7 November 2023
- Participants: Approximately 3,000 local professionals from the alcoholic beverage industry in Singapore
- Organiser: RELX (Singapore) Pte Ltd
- Venue: Pasir Panjang Power Station
- Official Website:
https://www.barconventsingapore.com/
Japan Pavilion Overview
- Organiser: National Tax Agency of Japan
- Location: Exhibition area within Bar Convent Singapore (approx. 128 sqm)
- Participating Organisations (Japan):
10 exhibitors
(Akita Meijo Co., Ltd., Alembic Co., Ltd., Far Yeast Brewing Co., Ltd., Genkai Shuzo Co., Ltd., Hamada Syuzou Co., Ltd., Lumiere Co., Ltd., Markay Corporation, Sake Lovers Inc., Santigre, Takamasa Munemasa Co., Ltd.) - Objective:
Expansion of distribution channels for Japanese alcoholic beverages in Singapore
Programme Highlights
- Product exhibitions and business meetings at exhibitor booths
- Operation of a cocktail booth in collaboration with local bartenders
- Tasting seminars led by internationally certified sake sommeliers, introducing Japanese alcoholic beverages
Scope of Work by Tripleguns
- Overall project coordination and liaison with the event organiser and local vendors
- Design, construction, and on-site operation of the Japan Pavilion
- Design of materials for the official event website and social media
- Writing and distribution coordination of press releases
- Outreach activities targeting local buyers and distributors
- Design and production of promotional brochures to encourage attendance
- Preparation of exhibitor manuals and follow-up support
