What Tripleguns brings to global trade shows and promotional events？
While Tripleguns is often associated with international concert production, our expertise extends far beyond the music industry.
We also support Japanese companies exhibiting at international trade fairs and promotional events — providing full operational coordination, local staffing, and on-site support.
So, what does that actually involve?
🎯 The Hidden Challenges of Exhibiting Abroad
When Japanese brands take part in overseas exhibitions, they face unique challenges that aren’t always obvious at first glance.
Even if the booth design and product are ready, the real work starts long before the doors open:
- Navigating local organiser requirements
- Language barriers during planning and setup
- Booking local staff and interpreters
- Sourcing equipment and promotional materials
- Handling changes and problems on the day
This is where Tripleguns steps in, acting as the reliable go-between for exhibitors, local organisers, and on-site crew.
🛠️ What Tripleguns does:
| Role | Description |
| 📋 Manual creation | Preparing multilingual exhibitor guides and instructions |
| 📞 Local liaison | Communicating with organisers, venues, and suppliers |
| 🗓️ Scheduling | Coordinating setup, opening hours, and takedown |
| 👥 Staffing | Recruiting, briefing, and managing local support staff |
| 🧾 On-site operations | Handling registration, interpretation, and troubleshooting |
| 📢 Promotion | Assisting with SNS coverage, content capture, and brand message delivery |
In short: we take care of the moving parts, so you can focus on your business conversations.
🌏 From Live Shows to Trade Shows — Same Skills, Same Passion
Our background in live event production means we’re used to fast-paced, unpredictable environments.
That same flexibility and calm problem-solving applies just as well in exhibition halls as it does backstage.
- Equipment didn’t arrive?
- Staff can’t find the booth?
- Unexpected layout changes?
We handle it — smoothly, quickly, and with a smile.
🤝 Representing “Japanese Quality” — Abroad
Tripleguns also plays an important role in ensuring that Japan’s unique attention to detail, hospitality, and professionalism come through clearly — even in a completely different cultural context.
We brief local staff on etiquette, brand values, and the importance of first impressions — so your presence stands out for all the right reasons.
In Summary:
International exhibitions aren’t just about showing up.
They’re about showing up well prepared — and delivering an experience that reflects the heart of your brand.
Tripleguns brings the coordination, flexibility, and real-world knowledge to make that happen — behind the scenes, and on the ground.
If you’re planning to exhibit overseas and don’t know where to start, we’re here to help.